Welcome to Jay's Cycles Trek Store, the oldest family-owned bicycle store in Princeton & central New Jersey. We're dedicated to bringing you the highest level of service! We stock great products from Trek, Bontrager, Thule, Giro, Bellwether, Electra & more.
Giro helmets stand above the rest. Their safety makes them essential, while their comfort and style makes them legendary. Giro satisfies every cyclist, too, with models designed for everything from your daily commute to pro-level racing. However and wherever you ride, Giro has you covered!
The first Giro, the first truly light and comfortable helmet, was developed in 1985 in a garage. Sales quickly boomed, and production had to expand into a neighbor's garage. Then, in 1989, Greg LeMond won the Tour de France sporting a Giro Aerohead. Since those early days Giro's revolutionary designs have continued leading to today's cutting-edge Giros that have graced podiums in all levels of cycling.
Every element has been carefully considered and perfected to enhance your riding. From the highest-quality materials, to matchless aesthetics, to the ultimate sensation of Giro's Super Fit sizing and Wind Tunnel ventilation, every detail of a Giro helmet is distinct and special.
Giro is a brand born from innovation and creativity. A company rooted in function and style. A group that lives to rethink and redefine products to be on the edge of inspired design. A creator of products that help you feel good and perform at your best. Come by our store to see all our Giros and try some on, too. We think you'll be as impressed as we are!